We are very excited to announce the launch of Ogilvy One as part of our integrated Ogilvy agency here in New Zealand. Led by creativity, powered by data, and supercharged by AI, Ogilvy has a distinct approach to designing relationships that create business, brand, and customer value. Visit OgilvyOne.com for more information.
Moving forward, Ogilvy One will serve as the global brand for Ogilvy’s current (recently known as Ogilvy Experience) and next-generation customer experience and relationship service offerings to clients.
Brands that create a positive relationship with a consumer are 3x more impactful than brands that don’t (source: Mesh Experience Research 2023). Ogilvy One offers a range of services to design relationships that are truly reflective of brands: Customer Acquisition, Service Design, Continuous Commerce, and CRM & Loyalty. This offering is underpinned by a unified global technology backbone powered by Verticurl, the leading marketing technology services agency Ogilvy acquired in 2013. Ogilvy One has approximately 3,800 specialists around the world spanning strategy, creative and design, UX/UI, data, media and performance, platform integration, creative technology, innovation, and AI among other areas. Ogilvy One currently works with a broad range of B2C and B2B clients including some world’s most iconic brands such as IBM, Mondelēz, Nestlé, Unilever, The Coca-Cola Company, Verizon, and Enterprise, as well as regional and local clients.