Ogilvy NZ and Lumo Put Women’s Work Where it Belongs This International Women’s Day
To mark International Women’s Day, Ogilvy NZ in partnership with Lumo have launched a campaign and exhibition to put Women's Work where it belongs – in commercial ad space.
The campaign is running in high impact Lumo outdoor sites throughout Auckland and Wellington, alongside a ‘Women’s Work’ exhibition which is showing at the Ellen Melville Centre until the 12th of March. Women’s Work is a collective of female and non-binary professional photographers who are working hard to increase representation across the industry, and to level the playing field for commercial opportunities.
The ads in the campaign will showcase the talent of the ‘Women's Work’ collective in categories still dominated by male photographers, and ask the advertising industry to have a good hard think about the inequity in the statistics.
Read more in the press
https://www.capturemag.com.au/news/ad-campaign-puts-spotlight-on-photography-s-gender-imbalance
https://www.featureshoot.com/2023/03/women-in-advertising-photography-work-to-close-the-gender-gap/