Mach-e launch
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Mach-e launch

The story goes that Henry Ford built the first electric car in way back 1913. So he seemed the perfect spokesperson for his company’s most groundbreaking achievements coming together.

The story goes that Henry Ford built the first electric car in way back 1913. So he seemed the perfect spokesperson for his company’s most groundbreaking achievements coming together.

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Verbatim quotes from the man himself form a narrative about thinking differently, breaking rules and always taking the least expected path. The Mustang – international symbol of the power and exhilaration of the combustion engine has now gone electric.