In the beginning, there was one Ogilvy, the company founded by David Ogilvy in 1948. Today, there is again one Ogilvy, in 83 countries and 132 offices.
We are one doorway to a creative network, re-founded to make brands matter in a complex, noisy, hyper-connected world.
Greg Partington has been a resilient and innovative presence in New Zealand’s advertising industry for over four decades, from his early days in client service at Saatchi & Saatchi, to building up an advertising business that is now the second largest agency in NZ, billing $150 million with over 250 staff. Greg is particularly proud that some of the agency’s biggest clients have remained loyal for many years, including Briscoes and Progressive Group (Countdown).
This loyalty has been attributed to Greg’s unwavering commitment to the principle that advertising must deliver a return on investment for its owners. Underpinning much of Greg’s success, is his entrepreneurial intuition for where the market is heading, and subsequent willingness to adapt accordingly. As such, Greg recognised the value proposition of in-house production facilities long before any other agency, and built a world-class creative production infrastructure providing enormous efficiencies in delivery for clients. Greg was New Zealand’s first agency head to merge digital and traditional creative teams, and was one of the nation’s early advocates for culturally contextual, branded storytelling through social media.
Chief Creative Officer
Regan leads the creative output of the Ogilvy Group; driving its purpose to deliver world-class ideas that transform clients’ businesses and brands. His down-to-earth and collaborative style is renown in the industry for building strong, trusting relationships with clients and creative teams.
Prior to Ogilvy, Regan worked for FCB New Zealand, DDB New Zealand, and Y&R New Zealand. Regan is passionate about using creative communications to make a public or positive impact. As such, he now has a wealth of experience in behaviour change and social issues, working for clients including Health Promotion Agency, Child Cancer Society, Water Safety NZ, WWF, NZ Lotteries, Department of Corrections and Police. Of particular note is Regan’s recent Effie-winning work tasked with motivating more empathy-driven women, Māori, and Pasifika people to contemplate a career with NZ Police recruitment; within the first six months, NZ Police achieved 28% more recruits, 41% more female applicants, 45% of the applications coming from key ethnic audiences - 16% of whom were Māori applicants, 14% Pasifika and 13% Asian.
Regan was ranked number six in the world (2014 Won Report), number one in NZ (Campaign Brief NZ 2014) and took home 18 Cannes Lions in 2013, and a D&AD yellow pencil. In total, he has 36 Cannes Lions to his name, along with other countless international Grand Prix, Golds Silvers and Bronzes from Cannes, One Show, D&AD, Clio, Andys, London international, NY Festival, Australian Award, Spikes, Webbys, Caples, and the NZ Axis Awards.
Head of Media
Rachel is a highly respected, award-winning media strategist and negotiator, who has worked in the media industry for nearly 20 years.
She has experienced big and small, full service, media specialist and media owners, across most key client categories. Most recently, Rachel held key leadership roles in Media Supplier and Media Planning organisations, including Director of Strategy, Research and Insights at MediaWorks TV for two years. Here, she sat on the Executive Team and was directly responsible for the strategy and research of content and trading.
Prior to that, Rachel was General Manager Research at Television NZ; General Manager at Starcom NZ leading Telecom and TVNZ accounts; and Universal McCann Sydney as Media Director on Coca-Cola and Johnson & Johnson.
Since joining Ogilvy just 12 months ago, Rachel has achieved a 24-point improvement in the survey level evaluation on the Progressive account, had a leadership role in defining a new way forward for the Department of Corrections’ media strategy, and introduced a new approach to the real-time measurement for key clients.
As Digital Director Clare Warne partners with clients to create and realise how they interact with their users, through insight-driven digital strategy that transforms organisations and drives growth.
A seasoned digital executive, Clare's expertise includes strategy, creative and technology, enabling her to understand the crucial role of digital in today's ever changing business environments.
Executive Creative Director
Australia, New Zealand, USA, New Zealand. No matter where she goes, Lisa’s student loan still waits for her. So, she keeps on working – From BBDO to DDB to TBWA to Droga5 and now Ogilvy where she is Group Creative Director.
Since her time in the business, Lisa has made the most successful recruitment film for the New Zealand Police, that has seen the largest intake of female and diverse recruits ever. She has also charged male politicians 10% more than women for their morning coffee to bring awareness to pay inequality, unconvincingly tried to convince Americans to vote for Hillary Clinton, humiliated one of Australia's most celebrated sportsmen for McDonald's, and hidden novels in Word and PowerPoint documents so employees can read books at work.
Along the way, Lisa's work has won awards at Cannes, D&AD, One Show, Clio and Webbys. She was also named in Young Guns Top 10 Creatives of the Decade.
For two years she was National Head of AWARD School in New Zealand, which was ideal because she is nurturing, yet bossy. And Lisa has judged on the Cannes, Clio, New York Festivals, London Internationals, Young Guns and AWARD juries, which is ideal because she is judgmental.
Lisa keeps a spare key under the lemon tree next to her front door. Pop in and say hi sometime.
Executive Creative Director
After starting his career in his hometown of Melbourne, Australia, Jonathan moved to New Zealand as part of the Witness Protection Programme. We don’t even know if Jonathan is his real name, but we know that in his time in the business he has worked at BBDO, DDB, TBWA, then flew to NYC to work at Droga5 for a couple of years, before returning to work at Ogilvy.
Since his time in the business, Jonathan has created the most successful police recruitment video for New Zealand Police, worked with a wax Steve Urkel (as you do) for Toyota, squeezed 60 scenes in a 60” film for Sky Television, and unsuccessfully tried to convince Americans to vote for Hillary Clinton. He has also charged male politicians 10% more than women for their morning coffee to bring awareness to pay inequality, humiliated one of Australia's most celebrated sportsmen for McDonald's, and has hidden novels in Word and PowerPoint documents so employees can read books at work.
Along the way he has won awards at Cannes, D&AD, One Show, Clio, Webby’s, Spikes, New York Festivals, and London Internationals, to name a few. And when he was much younger, Jonathan was named in Young Guns ‘Top 10 Creatives of the Decade.’
When he’s not working, Jonathan moonlights as a magician, often showing off his amazing ability to remain totally invisible to bar staff in crowded bars.
Maori & Pacifica
Jerome has spent 15 years advocating for Pacific and Maori communities, in various political, employment and community advocacy roles.
He has spent a number of years in the Pacific region pioneering movements of social change and has worked with Pacific leadership in New Zealand to grow influence Globally. Jerome offers a cultural lens working as the Business Director in Tatou.
His extensive networks gives the business a unique opportunity to grow in the cultural competence space, and ensure Ogilvy hits the mark with clients wanting more of a holistic approach to their projects.
Jerome is an excellent communicator, strategic thinker who strives for excellence. Jerome demonstrate a natural empathy with all people, regardless of background.
Ben has spent 18 years building the bridge between the brand and the consumer, in various Strategy and Planning roles, on both client and agency sides, in UK, Hong Kong, China, Singapore and New Zealand. His wealth of experience comes from working across multiple categories including alcohol, sports, automotive, tourism, retail and government.
Ben is particularly passionate about public service and social impact, having worked on essential projects for NZ Police, Department of Corrections, Tertiary Education Commission and Sight Savers (an international charity fighting preventable blindness). Most of these assignments have been during Ben’s two years at Ogilvy.
Ben’s career started with a five year stint as marketer in the NGO healthcare sector. His move over to agency-side prior to coming Ogilvy, comprised five years at TBWA leading the digital and communications strategy for British Airways alongside other sports, pharmaceutical, telecommunications and hospitality brands; and then four years at Saatchi & Saatchi. Whilst he is a passionate advocate for marketing’s need for ‘different shaped ideas’, Ben’s commitment to effectiveness is unwavering. He’s also been the proud recipient of countless Effies.
Head of Operations
Siobhan joined Ogilvy in 1995, when the agency was still Advertising Works with a small team and retail-only focus. Over the next 21 years as the agency grew to become the second largest in New Zealand, so did Siobhan; working her way up from junior suit to Business Director (in 2007), to her current roles of Group Account Director and Chief Operating Officer, which she has held since 2009.
Siobhan’s responsibilities also include cross-agency integration and growth. Siobhan is adept at managing complex, multifaceted clients with complex stakeholder structures, particularly after having overseen large cross-functional teams providing endto- end communications – from grass roots activation to television ads – for some of New Zealand’s largest retail chains, including Briscoes, Rebel Sport, Progressive Enterprises and Amcal Pharmacies.
Testament to Siobhan’s steady hand, single-minded pursuit of measurable results and organisational mastery, most of her client relationships are still going strong a decade later.
Social & Content
Ryan brings to Culture a wealth of experience in advertising having an extensive background in a number of disciplines including brand, retail, shopper and activation.
No stranger to the Ogilvy group, Ryan has worked with us over the previous 10 years between stints of travel to the UK.
During his time in London he worked with a range of FMCG brands including Cadbury and Coca-Cola, at which he looked after large scale activations for their Rugby World Cup, Euro Football and Olympic campaigns.
Combining his advertising experience and social media nouse, Ryan works with Culture’s clients to develop effective social and digital strategies, creating engaging and impactful content relevant to the desired platform.
Head of Talent
Ogilvy recognises their people are their greatest asset, as borne out by the establishment of a dedicated Human Resources department a first for the industry here in New Zealand and headed by Barbara.
With over 20 years experience in the advertising industry Barbara is only too aware of the critical role the right staff play in the success of an agency. For Barbara, attracting the best talent is only half the equation. Looking after staff once they are in the agency and assisting in career planning and training is key for retention and a focus in her role.
Barbara combines her understanding of the complexity of the varied and changing roles within advertising with her HR principles, always with the clients in mind.
Vishal talks, walks and breathes behavioural science. As a global practitioner, with a Master's in behavioural and economics science from Warwick University, he has applied behavioural science research and methods for Ogilvy's clients in the UK, India and now in New Zealand. He hosts the Wellington Behavioural Economics Network, a think tank bringing together private sector, government and academia to tackle socially relevant issues including recycling, climate change and unconscious bias at the workplace. Having applied his thinking for an impressive portfolio of clients including Starbucks, Adobe, Public Health England and Accident Compensation Corporation, he embeds behavioural science into our strategic approach to challenge the status quo.
Susan has had 20 years experience across both brand and retail and is a specialist in retail communications.
Her career has crossed the communication spectrum, with senior positions across Agency, Network and Client sides. From Media Director to Business Strategist and then Marketing Manager at TVNZ, and now as Ogilvy Group Account Director.
She has an in-depth understanding of the New Zealand market and extensive experience leading large volume retail business. Susan approaches all retail strategy with the two-fold purpose of delivering outstanding sales results whilst also contributing to the health and vitality of the brand.
Chief Finance Officer
Wade is a Chartered Accountant with over 18 years’ of experience in professional services and commercial finance roles, with the last 6 years specialising in the media and communications industry.
He began his career before moving to the communications industry in telecommunications in New Zealand and the Middle East, covering Investor Relations, Financial Control, Audit, Business Performance and Procurement.
Wade's strengths lie in commercial & financial management, leadership, problem solving and people management.What matters to Wade? Being a trusted business advisor, ensuring the business's finance function add's value in all facets, with integrity and discipline.
Head of IT
Chris has over 17 years of experience across the broadcast, post production and advertising industries. A strategic mind-set along with well-developed communication and influencing skills support my ability to lead complex technology related conversations at both business and technical levels.
I am process and quality driven, always striving to achieve the best outcomes for the business.
Skills and areas of strength include leadership, technology strategy, financial management, project planning and implementation, business continuity, cloud technologies, virtualisation, enterprise storage, active directory, large scale server and workstation management, email and web technologies, render farms, telephony, audio and video technologies, digital signage.
Ogilvy Pins 5 Awards to the Best Design Pin Board
It was a special night hosting our clients from Waikato Tainui, NZ Police and Sanitarium, on the night they were all winners. We were especially privi…Read More →
Fighting stereotypes will save brands
Aline Santos believes we are living in fraught but exciting times. So much is going on globally, from the #MeToo movement to the decriminalization of…Read More →
Ogilvy Turns 70: WPP Shop Shares How It's Staying Relevant
Ogilvy celebrated 70 years on September 23d. The agency that David Ogilvy founded recently underwent a restructuring led by its current chief executiv…Read More →
Ogilvy wins the only D&AD Pencil in New Zealand at 2018 Awards
Since 1962, D&AD has been inspiring a community of creative thinkers by celebrating and stimulating the finest in design and advertising. The D&am…Read More →
The Ways Customers Use Products Have Changed — but Brands Haven’t Kept Up
Here’s a truth: many in the marketing industry today don’t really understand brands. They may think that “brand” and “customer experience” are differe…Read More →
Where does AI fit into the future of advertising and marketing?
The effect of artificial intelligence will be felt across multiple industries, and advertising is no different. From programmatic buying to e-commerce…Read More →
5 Types of 'Fake News' and Why They Matter
Fake news is nothing new. History abounds with examples of bending the truth for material gain, aka lying, or flexing the truth for political gain, ak…Read More →
Ogilvy Commits To Hiring 20 Women To Top Creative Roles by 2020
Another Cannes Lions is in full swing, the advertising, marketing, tech, and business worlds convening on the Croisette in a week-long celebration of…Read More →
Moving Diversity From Conversation to Action
“Clients need a diverse perspective, because they write the briefs. Agencies need diverse perspectives, because they come up with the ideas. And produ…Read More →
Talk is Cheap: It's Time For Advertising To Make Moves Toward Becoming More Inclusive
This piece was originally published in Adweek. In recent weeks, several different incidents across the country, from a local Starbucks to an Airbnb r…Read More →
Ogilvy Restructures, Unveils New Identity and Purpose
After being tapped to lead the agency in 2016, Chief Executive, Worldwide John Seifert set out to write the company’s Next Chapter. The global transfo…Read More →