Creative & Experience Design Director
Aaron Goldring is a Creative and Experience Design Director with over 20 years of experience in Advertising, Digital, and Customer Experience, working in New Zealand and the United Kingdom. As a Digital specialist, he has been at the forefront of changes in web platforms and culture, launching apps and mobile-first experiences, growing and engaging social communities, and helping brands make the most of these moments and shifts. He has also been an early adopter of emerging technologies, creating an augmented reality (AR) experience for Valentine's Day in 2009, a wearable mood blanket in 2014, and an AI memory maker in 2019. His best work often transcends traditional advertising mediums, including a treehouse restaurant, a 5-meter-tall pair of lungs, and pollution-destroying superhero capes. However, he is not only passionate about innovative ideas; he has also designed award-winning experiences, such as an unequal website that addresses pay disparity, a mobile app for fishing that boosts water safety, and a white paper about combating pollution that clears the air around it. Throughout his career, Aaron has won over 200 industry awards for Digital Experiences and Communications, including Cannes Lions, D&AD, One Show, Webbys, Creative Circle, AWARD, Spikes Asia, Effies, and Caples. Additionally, he has been an Associate Member of the International Academy of Digital Arts and Sciences for over 10 years.