Beehive Baby

Overview

On 21st June 2018, New Zealand Prime Minister Jacinda Ardern became the first world leader in 30 years to give birth while in office. 

To mark the historic occasion and congratulate the proud new parents of Neve Te Aroha Ardern Gayford, we created a topical print ad for Huggies. 

One featuring a classic ring stacking toy……that just so happens to look like New Zealand Parliament. 

Beehive Baby made the top 6 print ads of the week on Best Ads on TV, a major international advertising website. A good first week for our country's first child.