Church Road - Art of TOM

Overview

A piece of film art to celebrate the release of TOM 2013. Telling the story of the remarkable wine: the terroir, the meticulous winemaking and the rich heritage honouring one of New Zealand’s winemaking legends: Tom McDonald.

We created a piece of film art, which told the story of this remarkable wine and its rich heritage. Each frame of the film was handcrafted to illustrate a key moment in the wine’s journey from grape to bottle. 

Each unique frame then became a very special online RSVP mechanic, with attendees selecting an original frame from the film, which was signed, framed and presented to them at an exclusive pre-launch event.