We were approached to create the brand identity for new social marketing agency, Culture. Culture are experts in positioning, launching and growing brands successfully, like us. They have limited reliance on traditional media channels and collaborate with businesses to unlock the most exciting opportunities.
To achieve this they are not structured like a typical creative agency, and so, needed a brand that was bold, clear and ballsy. We used language reference from digital culture and human behaviour then imbedded it in the word mark. We also figured that black and white was the perfect fit.