NZ Police - Brand Redesign

Overview

For the first time in 25 years the New Zealand Police have a unified and modern brand identity. To avoid any public confusion we created an evolution of the existing Police brand identity. It now has a more professional, approachable, and unified look. 

Everything in the brand refresh including the supporting elements of signage, way finding, brand collateral and responsive logos, has been carefully considered to convey a strong unified voice.