Rebel Sport - What's your Why

Overview

Like an emotionally charged, locker room pre-Test pep talk, Ogilvy's campaign featuring professional athlete Malakai Fekitoa, in collaboration with Detroit-based motivational speaker, Eric Thomas, illustrates WHY fierce motivation can be a powerful driving force to defy odds and prove even the staunchest of critics' wrong.

Like an emotionally charged, locker room pre-Test pep talk, Ogilvy's campaign featuring professional athlete Malakai Fekitoa, in collaboration with Detroit-based motivational speaker, Eric Thomas, illustrates WHY fierce motivation can be a powerful driving force to defy odds and prove even the staunchest of critics' wrong.

In the first two weeks, the campaign reached over 1 million unique Facebook viewers, and half a million views on YouTube.