Rebel Sport

Overview

The Black Ferns are New Zealand’s most successful rugby team; winning more World Cups than their male counterparts. But unlike the world famous All Blacks, the Black Ferns are largely unknown and underpaid; working full time jobs on top of their training regime.

So, Rebel Sport produced a campaign featuring a little know Black Fern; with a remarkable day job. ‘Rugby Fighter’ Rebecca Wood is not only a Rugby World Champion, she’s also a Firefighter.

We celebrated Rebecca’s double life with an inspiring campaign, making her a household name and got the whole country talking about our greatest rugby team.