Tiaki - Care for New Zealand was created through a collective desire to share New Zealander’s connection to the land with visitors and travellers, helping them travel safely and conscientiously.
Tiaki - Care for New Zealand was created through a collective desire to share New Zealander’s connection to the land with visitors and travellers, helping them travel safely and conscientiously.
For anyone that’s flown Air New Zealand recently, you’ll now be all too familiar with the Tiaki Promise. But perhaps you’re less familiar with its background as a 3-year project that our Ogilvy Group business DesignWorks have worked on.
Te kaupapa, the intent: Tiaki - Care for New Zealand was created through a collective desire to share New Zealander’s connection to the land with visitors and travellers, helping them travel safely and conscientiously.
Unfortunately, through the covid years that desire to share the intent was made impossible. Coming out of covid, the return of local and international air travel led to the project being reinvigorated through Tourism NZ, Air New Zealand, Designworks and Ogilvy.
Building on the great work done by Designworks, Ogilvy designed and built the Tiaki website as a Te Reo Māori and English site experience to introduce the Tiaki concept to all travellers of NZ helping them understand the promise and commitment they can make. This website is used by all partners to direct travellers for further guidance on the promise and also for additional local partners to find ways to join up and promote it throughout Aotearoa.
The Tiaki promise: While travelling in New Zealand I will Care for land, sea and nature, treading lightly and leaving no traceTravel safely, showing care and consideration for all Respect culture, travelling with an open heart and mind.
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