Team member
Head Of Strategy
A man without a country. Australians consider him too Kiwi, Kiwis consider him too Australian. He’s worked extensively in both countries solving tricky problems for one-person-bands to massive multi-national blue chips and everything in between. Some of those tricky problems has led him to transform Spark from one of NZ’s least liked brands to one of its most loved, enabled Kiwis turn their everyday world into a te reo Māori learning playground, established a small East Coast community as a global cannabis kingpin, sold New Zealand’s best assets to foreigners, took Auckland Airport to new heights, helped TheMarket redefine how people shop for everything from sundries to portable saunas, teach a stale booze business to behave like a pirate, and give an AI 100 human faces.