In the beginning, there was one Ogilvy, the advertising agency founded by David Ogilvy in 1948.
Today, there is again one Ogilvy in 83 countries and 132 offices. We are one doorway to a creative network, re-founded to make brands matter in a complex, noisy, hyper connected world.
The landscape consumers live in has changed, so we’ve adapted to better serve the needs of them and our clients’ brands.
Creativity remains at the heart of what we do, but how we do it has changed fundamentally.
Once, brands were powerful and consumers grateful.
Now, it’s the other way around.
Brands used to be made by marketing. Now they are built for purpose.
Brands used to have consumers. Now, they have users.
Brands used to say. Now, they need to do.
That means the inputs in our process are shaped by being business-minded, customer-obsessed, data-inspired, technologically astute and culturally aware.
We create bespoke teams for each project, rather than using a ‘one size fits all’ approach.
We are engineered to collaborate, connecting our specialists in a truly integrated way.
So, we’re are now more than an advertising agency.
We are a fully integrated creative network.