Pharmacy has a perception problem. So to help grow enrolments in the University of Auckland’s Pharmacy degree we needed to shift perceptions that pharmacists are white coat-wearing pill pushers.
Pharmacy has a perception problem. So to help grow enrolments in the University of Auckland’s Pharmacy degree we needed to shift perceptions that pharmacists are white coat-wearing pill pushers.
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We paired 5 inspirational UoA graduate pharmacists, with 5 NZ artists to create a capsule collection of collab lab coats, and then dropped them on Instagram. Each coat tells a different story, depicting the varied and essential role that each Pharmacists play in society, which helped shed light on how influential the profession really is and boosted enrolments for the University.
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