Normal for me

97% of Kiwi women know checking your breasts is important. But asking women to look for signs of cancer is frightening, so it’s no wonder 57% of people don’t do it regularly. To change this, we decided to focus on asking women so get to know what’s normal for them, and celebrating all the weird and wonderful versions of normal that exist in the world. Because when you know what’s normal for you, you’ll be first to know if anything changes.

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