Brand Strategy

At Ogilvy, we believe the best competitive advantage our clients can have over their competitors is having strong brands. That’s why Ogilvy’s philosophy is to ‘Make Brands Matter’. It’s at the forefront of everything we do for our clients, and drives every decision we make. When does a brand ‘matter’? When it anticipates the needs of its consumers, and/or it matters in culture.

  • Brand Opportunity  
    Identifying the best space for a brand to achieve its objectives, via the Brand Ambition Star – a proprietary Ogilvy ‘discovery’ process, which involves Competitive Analysis, Audience Mapping, Brand and Company Exploration, and Social Trends Tracking.
  • Brand Invention  
    As custodians of the brands we work on, we take leadership on the development and guardianship of the brand, including: Name, Purpose, Positioning, Narrative, Architecture, Tone-of-Voice, Values, Personality and Behaviours, along with the Customer Value Proposition.
  • Brand Experience
    Lastly - but most importantly - we ensure sure that our client’s brands come to life where it really matters: not in a presentation slide, but in-market. That’s why we’re also skilled experts in Go-to-Market Strategy, Choice Architecture, Communications Strategy, Channel Planning, Consumer Journey Mapping, and Brand Tracking/Measurement.