As the social ecosystem grows up, understanding the balance of brand and consumer is vital – and at Ogilvy, the social team excel at navigating the gap between community and commerce. With one of the most experience and awarded social teams in the country, we have a proven approach to delivering real time insights with real business value – and bringing brands to life in unexpected ways. We are a part of the largest social media communications network in the world with over 550 dedicated social media experts globally.
- Content & Social Strategy
A core service of our social team, social and content strategy represents our opportunity to identify the role and purpose of social and content in the marketing mix of any brand. We have a long history of delivering innovative integrated and bespoke social strategies that push the boundaries on what leads the industry,.
- Community Management
We offer a wide range of community management services, including always on community engagement, event management, real time crisis communications and process-driving upskilling of internal teams.
- Influencer Engagement
Influencer marketing represents a significant opportunity for brands, but the core question of ROI remains. We manage a wide variety of influencer activities, with a core focus on delivering to our brand’s objectives.
- Content Creation
Our team has significant experience developing content for social at a wide range of budgets and timelines – and in particular, delivering fit-for-feed activity that is both distinctive and relevant.
- Social Listening and Analytics
Using our Newsroom approach, in concert with a variety of partners, we deploy social listening to drive real business understanding. In addition, we offer a full suite of reporting services for our campaigns.
- Social Paid Media
We cover media planning, buying, and reporting across the social team, handling real-time paid rollout and large campaign buying for many clients, all with a focus on identifying and delivering to business driving objectives.
- Crisis and Issues Management
Social media is often the first place a crisis will rear it’s head – and at Ogilvy, we have significant experience in anticipating, managing and resolving those crises. We act as front line issues management for brands in many verticals – from FMCG to finance – and have a team of skilled strategists and community managers to provide appropriate scale.
- Social Media Training
We offer services to help upskill your team in social throughout the marketing funnel – including strategy, channel planning, creative and production.
- Social Selling and Social Care
We excel developing and deploying social selling programs for driving leads, developing prospects and harnessing your internal staff’s capacity to drive business outcomes on social.