Samsung Galaxy Note9 Launch

We turned an iconic Auckland building into a blank canvas and used the power of the Note 9 to project enormous ‘live’ artworks onto it.

Some of New Zealand’s biggest names went head to head in art battles, each creating unique artworks against each other. Live. Their brief was to use the Note9 and S Pen to creatively interpret the powerful features of the device. Pioneering technology projected the works from their device onto the side of the building in real time.

VIP guests watched the projections at this exclusive event, whilst superstar DJs the Jupiter Project mixed soundtracks live for each battle. A site-specific light installation designed by Angus Muir provided guests with a backdrop to create and share further content on the Note9.

For the final art battle, two of New Zealand’s hottest artists, Otis Frizzell and Callum Rooney, were each given 35 minutes to respond to the brief: Power. Their completed artworks were shared across social media and fans could vote for their favourite. The winning work became part of the Galaxy Note9 OOH campaign, running on billboards across the country.

Samsung reached over 2.6 million people through this powerful live experience and content. The Note9 NZ Launch was an innovative idea that leveraged new technology and the key features of the device – a powerful way to launch the world’s most powerful smartphone, from the world’s leading technology brand.

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